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Grandvalira closes the ski season with 1,764,000 lift passes sold

Published: Apr 21, 2017

Content

1 International market and investments

2 One of the 15 best resorts in the world

3 Year of gastronomic and sports excellence

Grandvalira Ski Resort continues to grow in numbers: Last Winter they sold a total of 1,730,000 lift passes and this Winter, they have sold 1,764,000. In addition, it is also number 15 in the reanking for top ski resorts.

International market and investments

This 2016-2017 season, foreign markets such as French and British have increased significantly in visitor. Also, the Andorran resort has continued to prospect new markets such as from Belgium and other in northern Europe, which have responded very positively. Also, the Russian market has returned to Grandvalira (in the past seasons, the number of Russians has reduced).

Although the ski season did not have a good start as December was a very dry month. However, the Andorran domain has offered a good amount of ski miles from the first day due to the intense work of the operating teams, with a bigger production of snow in comparison to previous seasons. In fact, by the end of December there had been more snow than in the previous winter, which puts in value the important investment in the network of innivation systems .

On the other hand, the ski resort has allocated 13 million euros to improve customer experience, patents in the installation of new ski lifts, conditioning of new slopes, improvement of services and diversification and excellence of its points Of restoration. This is also the result of the good results achieved in customer satisfaction surveys , which value Grandvalira with an overall score of 8.37 out of 10.

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One of the 15 best resorts in the world

Another milestone achieved by Grandvalira has been to climb one more position in the prestigious study published by the Swiss consultant Laurent Vanat, who analyzes the international snow ski resort. The Andorran resort is already in position number 15 in front of other resorts of renown, like Val d'Isère, Les Deux-Alpes or Zermatt, among others.

Thus, in 2 years, Grandvalira has climbed up to four positions in a classification that contemplates more than 2,000 ski resorts around the world. In addition, it is also part of the group of the 50 largest ski resorts in the world that exceed one million visitors a year.

Year of gastronomic and sports excellence

This season, Grandvalira has opted for gastronomy with the aim of becoming a benchmark for good catering on slopes. In the last 5 years, The Snow Domain has invested more than 10 million euros in new infrastructures and has imported to the Principality the last culinary tendencies of the main capitals, always adapting them to the snow.

Another of the strengths of the Andorran season has been the calendar of sports competitions . Without going any further, Grandvalira has hosted a major event such as the Freeride Junior World Championship, Total Fight Masters of Freestyle or Launched Kilometer World Cup (KL)

TOTALFIGHT17_BLOUIN_LAURIE