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The Generalitat is preparing a tourist certificate attesting that a business has adopted the necessary measures to consider itself free of COVID-19 , to recover activity in the sector once the most complicated phase of the pandemic has been overcome.
The director of the Catalan Tourism Agency (ACT), David Font, has confirmed that they work in this line during his participation in a debate on the internet organized by the Girona Tourism Board, where he has also explained that they have perceived that, in the at international level,
"The image of Catalonia as a destination is touched. The objective of this certification is to regain the trust of the markets . We will have to incorporate the value of security. This will be one of the keys to future tourism and the way for the customer to have the certainty that you are visiting a "COVID-free destination".
Now, we are looking for a way to carry out that seal that certifies that the establishments that have obtained it have made "an additional effort" to end the risk of contagion through disinfection or training of personnel , David Font explained by way of example.
Regarding the more immediate future, Font has recognized that the focus will be on the Spanish market in a first phase and, later, in Europe once road and camping connections are allowed as one of the leading sectors in the latter case. .
The president of the Costa Brava Pyrenees Tourism Board, Miquel Noguer, has also participated in the debate and has made this domestic commitment to visitors from Madrid, Aragon, the Basque Country and Navarra, although he has also pointed to a recruitment campaign to be carried out In the south of france.
The sum of all these local markets, together with the Catalan one, offers a potential of 25 million people , according to Noguer, who underlined the difficulty of the moment.
It is a seal that would distinguish accommodation, bars or restaurants that meet a series of hygiene and safety standards, such as the correct disinfection of facilities or specific training of personnel to take extreme precautions and prevent virus infections , the director detailed yesterday. de la Agència, David Font, during a telematic debate organized by the Taula Gironina de Turisme.
The travel industry , which represents 12% of GDP and 14% of employment in Catalonia, is totally paralyzed and analysts agree that it will be one of the last sectors to recover from the economic tsunami caused by the coronavirus pandemic. Overcoming the fear of traveling is among its greatest challenges, Font acknowledged.. The Madrid Hotel Business Association is also promoting the creation of a “Covid Free Hotels” certificate that guarantees the safety of customers and workers.
The Departament d'Empresa is working on a contingency plan for the tourism sector that will be implemented once movement restrictions are lifted to try to attract inland tourism. The Ministry that directs Àngels Chacon will allocate 1.5 million euros to promote Catalonia as a tourist destination both in the Catalan market itself, as well as in Spanish and French. Other origins with which we will work will be German, Belgian and Dutch, major emitters of tourists to campsites and tourist resorts in Catalonia.
A seal would distinguish accommodation, bars or restaurants that meet a series of hygiene and safety standards, such as the correct disinfection of facilities
Still, Chacón acknowledged in his appearance before the Parliament that the summer campaign will be "very touched" and, therefore, the economic impact of the collapse of tourism will be painful. The internal market "cannot compensate for the arrival of 19 million foreign tourists", the minister assumed.
Hence, work begins already on measures such as the seal of coronavirus-free spaces that give confidence to travellers. Apart from tourism, the other major victim of the coronavirus is the commerce sector, especially the retail sector.. Chacón explained that the closure of non-essential stores is generating an economic impact of 525 million euros per week (58% of turnover), since some 66,000 establishments have been forced to close due to the state of alarm, affecting activity 209,700 people. The Government will launch a line of guarantees specifically aimed at small businesses, with the aim of facilitating short-term liquidity.